Crispin Porter + Bogusky Acquires Radar Communications

April 10th, 2007 by Doug Schnitzspahn

Last week, top creative ad firm Crispin Porter + Bogusky, which recently moved here to Boulder, Colorado, from Miami to give its employees a better, more active quality of life (that would, in turn, spur creativity) bought Radar Communications, John Winsor’s creative marketing and research company. Here is an excerpt from the letter Radar sent to clients and contractors:

We are thrilled about this unique opportunity and look forward to our continued success and growth as we continue to employ Radar’s unique research methodology combining elements of ethnography, storytelling and the powerful hybrid of anthropological and journalistic practices.

CP+B shares our passion for bringing clients exceptionally close to current and potential customers. Two years ago CP+B changed the name of the department we will be joining from Research and Planning to Cognitive and Cultural Studies. At that time, CP+B realized to truly understand culture and what drives and motivates consumers, they would need to engage leading minds from outside typical planning culture. This included forming a research board made up of college professors, cultural anthropologists, sociologists and trend trackers as well as hiring people from all walks of life that they knew could make their vision for this department a reality.

CP+B’s acquisition of Radar brings their vision to an even higher level and allows our team to offer expanded resources for you, our client. We will continue to offer the research and work you identify with Radar but will now have the increased ability to see projects though to deeper completion points. With our amplified depth, resources and skill sets we will now be able to offer more strategic direction and creative execution should you desire these additional services.

I have been working with Radar for the past year and thoroughly enjoy the work and believe in the company’s mission and vision. From my perspective, the acquisition is a win for both sides. CP+B benefits from Radar’s unique acuity and willingness to use journalists to conduct research and Radar gains the stability of working with CP+B’s clients. I’m not sure what changes will take place as far as I am concerned, but I’m excited to continue to work with Radar and learn from CP+B in the future.

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